Project | Interactive Media Installation (2011)
the perfect profile
08 05 2011 9926 | 07 06 2011 26396 | 01 09 2011 70579 |
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LED Installation by Nicole Pruckermayr and Elisabeth Schimana

hotel facade "Altes Kloster" Hainburg
SO 17 04 2011 - DI 15 11 2011

programming of the der LED visualization: IOhannes m zmölnig
print grafic design and illustration: Elisabeth Kopf
a project by Art in Public Space NÖ

Have you googled today?
Ever notice that whenever you do a search, all the little machines that generate your search results tremendously influence your perception of the world and your decisions and that you leave behind your own profile each time and help to compile the perfect user profile for free?

Being on the Internet, being online, not only means participating in the great illusion machine, watching a world machine, it also means creating it, leaving tracks, writing it, restructuring processes. A lot of people surfing the web are not aware of the fact that this happens constantly and often in not so obvious ways. As soon as we are out there, we participate in rankings, influence which news is covered, are analyzed as consumers, and become part of future strategies of every kind. We submit our profiles, and every click to every link is documented.

Countless robots, or algorithms, process massive amounts of user data to provide seemingly objective search results in the form of lists with links to websites. Not only our geographical locations or various country-specific filtering settings but above all user profiles are what produce a perception of the world with no rough edges, a model generated by robots using available data. They seem to know what we find good or interesting. No wrinkles, no blackheads, everything is optimized, the rest is eliminated, does not show up in the list.

Profiles, the contours of our behavior have become a powerful artifact. But they are more than that; they are also the superficial relicts of our egos.

Where does the data come from?
Visitors of the Lower Austrian state exhibition at the Kulturfabrik Hainburg are invited to poke their heads into the Insight tower - A World Machine. Here they can experience what goes on behind the scenes of a Google search request. In the process, the profiles of the visitors are photographed and serve as the source material for the installation.


Elisabeth Kopf

runs since 1999the design studio „Buero Baustelle“. Project-related cooperations with scientists and artists, professionals and amateurs determine the characteristic qualities of the studio. Works for international clients in the fields of corporate identity and cultural design keep her busy as much as self-initiated experimental projects. Lecturer at the University of Applied Arts Vienna and the University of Applied Sciences Graz. Member of the Alliance Graphique Internationale. | homepage

IOhannes m zmölnig

is a media & net artist and works and lives in Graz.
He studied sound engineering at the University of Music and Performing Arts Graz and at the Graz University of Technology. Since 2003 he is working as a research assistant and lecturer at the IEM (Institute of Electronic Music und Acoustics) at the University of Music and Dramatic Arts, Graz.

Since 2000 he is working as one of the main developers of the open source realtime computer music system Pd (Pure Data) and he is the maintainer of GEM (graphics environment for multimedia). He is a co-founder and president of Pd-graz, a non-profit association dedicated to the promotion of Pd, and a founder of nap+forum::für::umläute. | homepage

Nicole Pruckermayr

lives and works in Graz.
She studied Biology at the University of Graz and Architecture at the Graz University of Technology. Her main fields are video, interdisciplinary, media-, space- installations and performances

She is a founding-member of the artist-group „nap + forum::für::umläute“ and since 2004 she is teaching as a scientific assistant at the Institute of Contemporary Art at the TU-Graz. | homepage

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